Course syllabus
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Module 3. Research Methods in Journalism and
Communication
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Module 4: Public Opinion Polling
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Week One
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Week One
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Introduction to Research Methods
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Introduction to Public Opinion Polling
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webCT introduction
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webCT introduction
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Assignment 1. Try logging onto webCT: Send me an email
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Week Two
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Week Two
Public Opinion polling in Africa
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Lecture
1. Journalism research in
Africa in today
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Week Three
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Week Three
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Introduction to research methods
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Public Opinion polling in Africa
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Sources and searches
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Week Four
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Week Four
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Computer assisted journalism
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Public Opinion and the News Media
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Week Five
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week Five
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Using the library and local resources
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Measuring Public Opinion
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Assignment:
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Week Six
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Week Six
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Research in Agriculture, Health, Education, Government,
Politics, Public Affairs, Entertainment
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Designing a Questionnaire
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Assignment: Identify issues for a research project
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Writing a Research Report
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Week Seven
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Week Seven - Ten
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Analyzing data: Learn to use the Excel Spreadsheet
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Public Opinion Polling Project
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Assignment: Identify issues for research
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Week Eight to Week Ten
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Writing research stories
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